Your Digital Nonprofit: The Social Profit Stack
Every other Sunday, I'll spark ⚡️your nonprofit's online fundraising strategy and deliver the tools you need to succeed. You'll receive an actionable tip and three links to drive donor engagement, deliver the best online experience for your donors, and raise more revenue. Free gift inside! Join us.
Donor Stewardship Is WAY More Than Saying Thank You 🌱
Hi Reader, I thanked a donor who made an incredible gift a few years ago. This donor was passionate about the program we initiated, and our team wanted to go beyond sending a thank-you card. Their gift made a huge difference for our nonprofit, so with my limited skills, I created a short video showing how their donation helped a group of students. Using my phone, I filmed a quick tour of the program's location, the people involved, and the joy on their faces. I wanted to show how their...
Make Your Giving Tuesday Landing Page Stand Out ✨
Happy Sunday Reader, Giving Tuesday is almost here. Nonprofits are brimming with generosity as people scroll through their emails, seeing all the ways to make a difference. Let me introduce you to Sandra. She’s one of your current donors who just sat down with coffee while opening your email that morning. The story she read in your email immediately inspired her. She clicks Donate. She’s taken to a webpage that is overwhelming and busy. After scrolling up and down, Sandra can’t locate the...
3 Ways AI Can Drive Year-End Donations 💰
Hi Reader, Guess what? Year-end is only 72 days away. Hard.to.believe. Giving Tuesday, only 44. It’s such a busy time, and expectations are often wild and free, aren’t they? You probably feel like your boss has asked you to help change the world. Um, probably not, but you will engage with new and current donors and continue building your organization's best community of supporters. Because you’re often expected to complete the work in record time, what if you could do the job much quicker?...
Fitness to Fundraising - How Milestones Drive Momentum 🏋🏻♀️
Hi Reader, I hit a huge milestone in my personal life this week. I attended over 1000 classes at my gym, Orange Theory Fitness. OTF, as we like to call it, is a 60-minute interval training class that offers treadmills, rowing machines, and strength equipment. When I joined in 2018, I started by taking two classes per week. The classes were more challenging than I’d experienced before, but I felt incredible after attending for a few weeks. Since beginning my journey with OTF, I’ve developed a...
Practice Makes (Nearly) Perfect 🍞
Hi Reader, Just this week, I made my best sourdough loaf. I haven’t told you that I bake bread, but over a year ago, my bread budget was astronomical, and it was time for a change. My husband, who loves making things with yeast (and barley), started baking sourdough bread during the pandemic. But like many new habits started during the pandemic, it quickly ended. At the time, he stored the “sourdough starter” in the fridge. If you know little about sourdough, you don’t use store-bought yeast....
A Modern Donor Experience Drives More Revenue 🏎️
Imagine you’re planning a trip to a new city. You’re full of excitement and anticipation about what you'll discover. As you step off the plane, you face two options: a crumpled, outdated map with no street names or a local guide who knows the best places to eat, the hidden gems that most tourists miss, and the shortcuts to get you there. You’d likely pick the guide. We all crave direction, the comfort of being in good hands, and the joy of discovering places that feel tailor-made for us. Yet,...
6 Questions to Ask When Selecting The Best Fundraising Platform❓
If you're a member of my Facebook Group, you might have seen one of my recent posts where I enthusiastically shared content from Nathan Hill, VP of NextAfter Institute. One of the most common questions he receives at his company is, "What's the best donation platform for raising money online?" Instead of listing numerous platforms, Nathan turned the question on its head. He responded, "While there are plenty of great tools out there, not all of them will help you implement proven strategies...
Little Things Make A Big Difference 🗝️
How’s your summer going so far? I’m keeping today’s email short and sweet. As you read this, imagine me sitting at a picnic table in front of my tent with a cup of tea and my book. – You already know that retaining your current donors can be challenging. We hear it so often. Donors say they feel like an ATM or the organization they give to only reaches out when they need funding. Let’s put the brakes on that feeling. Making the smallest positive gestures to donors can make a huge difference...
Elevate Your Donor's Online Journey 🧭
Imagine this… You’ve decided to donate to a new organization. There's a nonprofit that has been on your radar and takes the actions you want them to take. You’ve done the research, reviewed their social channels, and asked others who’ve given to that organization in the past. Determined to give to this organization, you visit their website. The design of their website is simple. Check ✓ It provides decent information. Check ✓ But there’s still a big piece missing: No call to action, no...
Ignite Engagement With A Simple Thank You Page ⚡️
Imagine this. A prospective donor finds your website. Happy they’re there, they click around and quickly understand the value of your nonprofit. They want to learn more information and continue scrolling down the page to see your newsletter sign-up page. It stands out. It asks the prospect to add their name and email address. Intrigued, they sign up. A generic thank you sentence appears on the screen to show they received it, but nothing happens. In today’s edition of the Social Profit Stack,...
Every other Sunday, I'll spark ⚡️your nonprofit's online fundraising strategy and deliver the tools you need to succeed. You'll receive an actionable tip and three links to drive donor engagement, deliver the best online experience for your donors, and raise more revenue. Free gift inside! Join us.