Hi Reader,

Imagine this.

It’s 4 pm, your to-do list is already a mile long, and an urgent email draft is staring back at you.

You haven’t even touched your donor reports and tomorrow’s campaign launch? It’s not ready.

You can’t believe you already feel stuck—and even burnt out.

But what if you could clear that list faster and focus on what matters?

Rather than doing everything yourself, it’s time to let AI handle the repetitive tasks and free up your time.

In today’s edition of the Social Profit Stack, we’ll explore how to use AI to simplify donor communications, supercharge your social media posts, and take steps to understand donor behaviour like never before.

Let’s dive in!

Time for Balance

Some critics warn that using AI to support your work can cause you to lose touch with your supporters.

They say that AI feels generic and can lead to trust issues that you’ve worked so hard to achieve.

I’ve been around long enough to share the same critics who raised the alarm when the internet began.

I’ll let you decide how you want to work. And there's no fuss if you choose not to use AI.

But, in our world of limited capacity, I believe that using AI correctly can complement what you’re already doing and enhance productivity, helping to complete the tasks you set out to achieve.

Ask AI To Be Your Communications Assistant

You might already feel drained when tasked with sending hundreds of thank-you emails after year-end.

You’ve heard of tools like ChatGPT and learned it can help you draft emails, thank-you notes, or even social media posts.

Your friend mentioned that sharing a specific prompt will get great ideas for content in seconds. Let’s try a prompt:

[You’re a creative writer who enjoys managing stewardship for nonprofits. We’ve completed our year-end campaign, where donors helped us raise over $800K for student awards. Please write a genuine thank-you email to donors who supported this campaign, mentioning how their generosity helped create a new bursary for our students.]

With AI, you don’t just write one email. You can generate templates tailored to each donor segment's engagement history.

The best part? You’ll save time while maintaining a personal touch with donors, which keeps them coming back to support your organization.

Open ChatGPT (or a similar tool) and ask it to draft a thank-you email for your last fundraising campaign. Review, tweak, and send it out today.

Supercharge Your Social Media Posts

Keeping your nonprofit’s social media channels active and engaged often feels like a full-time job.

That’s where AI steps in, helping you brainstorm ideas and draft posts for specific channels.

Try this prompt:

[You’re a social media professional. Please create 7 Facebook posts to help market our nonprofit campaign [name of campaign] to fund a community food drive. Focus on creating one story, show the impact of a donation, share gratitude to supporters, and a call to action. Keep the tone warm, inspiring, and community-focused.]

With AI, you can inspire your followers without spending hours glued to your screen.

Choose your best platform. Use AI to generate three posts related to your latest campaign or event, then schedule them for the week using your social media management tool. Add a dash of your personality.

Analyze Donor Behaviour

Data is powerful but often sits there, wasting away in your database.

But when campaigns need to be managed, who has time to analyze spreadsheets? AI makes this possible by making donor data analysis accessible.

Try uploading your donor spreadsheet to an AI tool and ask questions like, [What are the top three months for donations in our history?] or [What’s the average gift size from repeat donors?] *be sure to remove the names column for privacy

The insights you’ll uncover can guide your strategy in ways you might not expect. Data-driven decisions help you plan campaigns that appeal to your supporters and boost donor retention. You’ll soon gain clarity and confidence in your fundraising approach.

A Small Step Toward Big Results

You don’t need a tech team or a deep dive into coding to make AI work for you. It starts with curiosity.

Test one of these ideas today and see how much time and energy you save.

Remember staring at your mile-long to-do list? Scaling your fundraising efforts with AI is about consistent, intentional actions. What will your first task look like?

Hit reply and let me know how you use AI in your nonprofit. I’d love to cheer you on—and share a tip or two!

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Link 💜

Go beyond the norm of your AI use. Try Perplexity.AI - a free AI search engine designed to revolutionize how you discover information.

Do you know what’s better than an elevator pitch? A big-picture story that ties together your mission, impact, and values. Jordana Merkin, from Voice for Good, can help you stand above the rest. See how she can help you attract the right people to your organization.

You can learn more about using ChatGPT as your fundraising assistant on January 22, 2025; TechSoup Canada​ offers a free session where host Kim Petersen will demonstrate how to build a mini-case using these great tools.