Every other Sunday, I'll spark ⚡️your nonprofit's online fundraising strategy and deliver the tools you need to succeed. You'll receive an actionable tip and three links to drive donor engagement, deliver the best online experience for your donors, and raise more revenue. Join us!
A few months ago, I shared the power of a landing page.
Now is the time to create one for Giving Tuesday to help drive traffic and share why giving to your nonprofit is essential. As online giving becomes a popular choice for donors, having the tools set up enables you to stand out from the crowd.
Using a landing page helps inspire your audience to engage online and donate to the specific cause you set it up for.
Today, we’ll set you up for success and share how to create a Giving Tuesday landing page.
Best part? You can use this for any new campaign now or in the future.
A landing page is a standalone web page that serves a specific purpose, such as collecting donations, promoting a campaign, or encouraging sign-ups for newsletters or events.
Effective landing pages share what your organization offers, gather data, and direct your visitors to act on what you want them to do.
Although they look and act like a webpage, landing pages are standalone and don’t include navigation bars, links to other pages, or anything else that distracts the visitor from the goal.
The overall design of a high-converting landing page has similar strategies in common. They often include:
🎯A clear and impactful headline to capture your donor’s attention for a campaign.
🎯Easy-to-read content that introduces who you are and how you help immediately wins their hearts.
🎯Visually appealing images or videos that evoke empathy and resonate with the cause.
🎯A prominent call-to-action button that sparks a desired action.
🎯A user-friendly, embedded donation form that instills trust and confidence in potential donors and supporters.
Sometimes, implementing what you learn is one of the most challenging parts of the process. If you tend to feel that way, today is the day we’ll create and implement your new landing page.
To get started, check if your current CRM, CMS, or email marketing platforms include landing page builders with your account. If not, check out these top platforms for page builders.
A well-written landing page can promote your upcoming campaign and convert visitors into donors. Here’s the step-by-step approach to building your Giving Tuesday landing page, along with explanations for each section:
1. Header Section:
2. Hero Section:
3. Impact and Urgency Section:
4. Donation Options:
5. Stories of Impact:
6. About Your Organization:
7. How to Get Involved Section:
8. Contact Information Section:
9. Social Proof Section:
10. Closing Statement:
11. Footer Section:
12. Thank You Page (Post-Donation):
Once you’ve created your landing page, your software will share a link to your page. Sprinkle this link on your social media bios and emails. Share a few emails that introduce your Giving Tuesday campaign.
The more people see your link, the more likely they will visit the page.
No time to create your landing pages? Let's chat! I love designing landing pages that convert. Hit reply or set up a meeting with me.
Running a WordPress website? Get started building your best landing pages and donation forms using GiveWP.
An independent collaborative promotes the development and use of responsible artificial intelligence for nonprofit fundraising. Join Fundraising.AI's first Virtual Global Summit. It starts on October 23.
Want to generate mockups for your next landing page idea or drag and drop design components to watch your vision come to life? This AI tool is the world's most straightforward design and ideation tool.
You've got this ✌🏼
Every other Sunday, I'll spark ⚡️your nonprofit's online fundraising strategy and deliver the tools you need to succeed. You'll receive an actionable tip and three links to drive donor engagement, deliver the best online experience for your donors, and raise more revenue. Join us!