Hey Reader,

It wasn’t flashy. But it changed everything.

I recommended one email per week. That was the whole plan.

Sarah, my client, had spent months holding back.

She told herself she was a terrible writer, her list was too small, and she didn’t want to “bother” donors.

It took some convincing. But once she started, her engagement shifted.

She didn’t become a master storyteller overnight. She kept it simple: bullet points, impact insights, team updates, and short behind-the-scenes videos.

She emailed once a week.

Engagement ramped up. More people learned about her organization. Donations ticked up.

Her efforts were paying off.

In today’s edition of the Social Profit Stack, we’ll explore how to encourage your audience to sign up and show up consistently—so you stay top of mind, build trust, and invite people to care. Over and over again.

The Power of Email

Email remains the most powerful tool to build trust, grow support, and increase your generosity for your nonprofit.

The stats don’t lie. According to Nonprofit Tech for Good research, 33% of donors say email communication inspires them to give.

Nobody wants the drama on social media anymore - it’s noisy, and the dreaded algorithms constantly change.

But an email? It lands in someone’s sacred space—their inbox. It’s personal, even permission-based.

When used right, it can help you raise money and build trust in your organization.

Your list is full of people who already care.

Build Your Email List to Drive Donations

Collecting email addresses allows you to use data to grow support and attract investment.

Start with your website. Work with your designer to place a bold, clear opt-in form. Make it prominent and worth clicking.

Too many forms hide in a corner with no reason to sign up. Make yours matter. Use clear, punchy copy—like:

“Let’s Get This Party Started.”

“Be a Hero—No Cape Required.”

Offer something valuable in return.

Think: a tip sheet, research report, or eBook. Lead magnets give people a reason to connect and learn how they can help.

Post your signup link in your social media bios.

Links drive people from rented space (social) to owned space (your list), where you have room to deepen the relationship.

Use Email in Fundraising

Email supports campaigns, event invites, volunteer asks, and thank-you messages. You can segment messages based on interests and activity.

Not every email should be an ask. Share stories about donors, volunteers, or people helped by your work.

Stay consistent. Share ways to get involved. Be accessible.

Email keeps your organization current and keeps people connected.

Whatever you do, don’t overlook your emails. They’re how your nonprofit will grow.

Not overnight. But steadily. It’s where the magic is.

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​Leverage AI to transform your nonprofit's marketing. Faigy Gilder is offering a free webinar on using AI tools to amplify your nonprofit's message while saving time and resources. Ideal for nonprofit leaders, communications staff, and development professionals.

In his latest podcast, Lenny from Lenny's Newsletter has invited a special guest, Wes Kao, who offers advice on becoming a better communicator. Don't miss this one. Lenny is a superstar newsletter creator, and Wes founded the learning platform Maven.
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