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Your Digital Nonprofit: The Social Profit Stack

Every other Sunday, I'll spark ⚡️your nonprofit's online fundraising strategy and deliver the tools you need to succeed. You'll receive an actionable tip and three links to drive donor engagement, deliver the best online experience for your donors, and raise more revenue. Join us!

practice makes nearly perfect

Practice Makes (Nearly) Perfect 🍞

Hi Reader, Just this week, I made my best sourdough loaf. I haven’t told you that I bake bread, but over a year ago, my bread budget was astronomical, and it was time for a change. My husband, who loves making things with yeast (and barley), started baking sourdough bread during the pandemic. But like many new habits started during the pandemic, it quickly ended. At the time, he stored the “sourdough starter” in the fridge. If you know little about sourdough, you don’t use store-bought yeast....
What now?

A Modern Donor Experience Drives More Revenue 🏎️

Imagine you’re planning a trip to a new city. You’re full of excitement and anticipation about what you'll discover. As you step off the plane, you face two options: a crumpled, outdated map with no street names or a local guide who knows the best places to eat, the hidden gems that most tourists miss, and the shortcuts to get you there. You’d likely pick the guide. We all crave direction, the comfort of being in good hands, and the joy of discovering places that feel tailor-made for us. Yet,...
The Bear Asks Questions

6 Questions to Ask When Selecting The Best Fundraising Platform❓

If you're a member of my Facebook Group, you might have seen one of my recent posts where I enthusiastically shared content from Nathan Hill, VP of NextAfter Institute. One of the most common questions he receives at his company is, "What's the best donation platform for raising money online?" Instead of listing numerous platforms, Nathan turned the question on its head. He responded, "While there are plenty of great tools out there, not all of them will help you implement proven strategies...
standup comic standing on stage saying just the little things!

Little Things Make A Big Difference 🗝️

How’s your summer going so far? I’m keeping today’s email short and sweet. As you read this, imagine me sitting at a picnic table in front of my tent with a cup of tea and my book. – You already know that retaining your current donors can be challenging. We hear it so often. Donors say they feel like an ATM or the organization they give to only reaches out when they need funding. Let’s put the brakes on that feeling. Making the smallest positive gestures to donors can make a huge difference...
computer icon kicking out old computer iconn

Elevate Your Donor's Online Journey 🧭

Imagine this… You’ve decided to donate to a new organization. There's a nonprofit that has been on your radar and takes the actions you want them to take. You’ve done the research, reviewed their social channels, and asked others who’ve given to that organization in the past. Determined to give to this organization, you visit their website. The design of their website is simple. Check ✓ It provides decent information. Check ✓ But there’s still a big piece missing: No call to action, no...

Ignite Engagement With A Simple Thank You Page ⚡️

Imagine this. A prospective donor finds your website. Happy they’re there, they click around and quickly understand the value of your nonprofit. They want to learn more information and continue scrolling down the page to see your newsletter sign-up page. It stands out. It asks the prospect to add their name and email address. Intrigued, they sign up. A generic thank you sentence appears on the screen to show they received it, but nothing happens. In today’s edition of the Social Profit Stack,...

Let's Amplify Your Fundraising Online 🎸

Hi Reader, A familiar anecdote I often hear from nonprofit leaders is they are ready to amplify their impact online. But I also hear, “I don’t know where to start.” Since you subscribed to this newsletter, I’m confident you’re no longer unsure about transitioning to a digital nonprofit. I know you're ready to begin. In this edition of the Social Profit Stack, I’ll share four principles for amplifying your nonprofit's digital fundraising strategy. Adding these tactics to your current workflow...

Nonprofit Tech Strategy - 4 Ways to Build A Digital Stack ⚙️

Hi Reader, Imagine this… You're running a nonprofit with an incredible team and a mission that always sparks your community. But, deep down, you know the organization isn’t running smoothly—there are too many balls in the air. You don’t have a way to track donors and volunteers, so follow-ups get missed, and donors feel unappreciated. Your website needs an update to improve navigation. Your email marketing aims to engage your donors, but often, it feels like you’re shouting into the void....

You're It! Discover the Magic of Tagging Email Subscribers 🪄

Hi Reader, Imagine this. You’ve sent your weekly email newsletter to your growing email list. You’re excited to learn how to use email to raise money, but you know the list is a mess, so there’s work to do. You’ve been too busy to sit down and arrange it all. You’ve heard about ways to organize your list, such as adding subscribers to tags. You’ve tagged people on your list but don't know how to leverage this strategy. You can personalize your communications to your email list if you do it...

Unlock New Donor Retention With Email Automation 💌

Happy Sunday Reader, Imagine this… You just donated to a nonprofit supporting a cause you care about. Post donation, you felt incredible. You’ve done the right thing. A few days go by. You have yet to receive any communication from the organization. No acknowledgement, not even a thank you. You begin to wonder if they even received your donation. A week goes by—still, nothing. Two weeks later, you receive a generic email from the organization, thanking you for your support but providing no...

Every other Sunday, I'll spark ⚡️your nonprofit's online fundraising strategy and deliver the tools you need to succeed. You'll receive an actionable tip and three links to drive donor engagement, deliver the best online experience for your donors, and raise more revenue. Join us!